The networking group for
digital | data | direct
marketing professionals
 
   
 

 


 


A networking group for marketing hybrid professionals

 
      
"The marketing hybrid is an individual equally at home in the worlds of marketing and technology"
 

LONDON: Thursday 9th September 2010 at the Olde Bank of England from 6pm

NEW YORK: Thursday October 7th 2010 at the Ginger Man, NYC

 

Marketing Hybrid Network was established to help marketers who work in digital, data or direct marketing, to keep in touch and meet like minded individuals. It has been established from the outset as a social network with no agenda around selling or recruiting, more a handy way to keep in touch and increase your own network of contacts.  So if you spend your days trying to make sense of marketing information and would like to spend at least one night every few months or so, sharing your joys and frustrations, then please feel free to pop along. 

 

Thursday 9th September 2010
Will be held at the Olde Bank of England

on Fleet Street

Thursday October 7th 2010
Will be held at The Ginger Man

on 11 East 36th Street

 

Diary of a Marketing Insight Guy: How to take advantage of a recovery - July , 2010
There’s a strong tendency when planning a data selection for a forthcoming campaign or programme to pull as much as possible in order to maximise the reach of the activity and corresponding response. This is nearly always self-defeating however, and not least when it comes to using every record meeting your selection criteria, regardless of how long ago it was collected or when any kind of response was last received. Even if such data is not obviously out of date, there are many reasons to exclude it from ongoing activity. ... Read more >
 
 
 
 
   
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